Inconsiderate of the freight forwarding space elevating its functioning from traditional patterns to an automated technology-driven module, human intervention in the domain is highly crucial.
FREMONT, CA: Smart technology-enabled operations automation and improved data sharing are expected to support forwarders in the transportation sector in building efficient and sustainable supply chains. Forwarders have a unique opportunity to enhance their service for shipping customers through emerging technological advancements. The freight forwarding industry is evolving beyond transactional services, and businesses in this sector need to upscale themselves accordingly.
Automation technology is gaining momentum in the logistics space, leading to advanced human-centric operations and reshaping the attributes of a freight forwarder. Therefore, the future of freight forwarding relies on leveraging human expertise augmented by technology and artificial intelligence (AI) applications, which enable automation and transparency. In various innovative frontiers of the industry, AI solutions are being deployed to address operational challenges commonly faced by freight forwarders. These solutions automate time-consuming tasks throughout the shipment lifecycle, including operations, customs and finance processes, and customer-facing activities such as emissions reporting.
Companies that possess operational expertise often lack machine learning engineers, and these engineers may face difficulties in finding reliable organisations. As a result, business leaders in this field are developing operations automation platforms supported by artificial intelligence (AI). These platforms help forwarders of all sizes meet evolving customer expectations in a cost-effective and scalable manner. With the customer base for freight forwarding enterprises growing exponentially, innovative advancements in the industry are leveraging technology to assist freight forwarders and revolutionise their work, thereby transforming the landscape.
Business leaders in the freight forwarding industry are organising summits to address the critical need for forwarders to build resilience, especially in the face of pandemics, political conflicts, rising energy costs, and climate disasters. These disruptive conditions pose threats to organisations in the industry and impact global supply chains and sustainability. Consequently, there is a growing demand for effective solutions in the logistics space. The forum welcomes and supports the implementation of innovative tools for freight forwarders, enabling small and mid-sized businesses to achieve significant growth potential by adopting new technologies.
Innovation leaders at the forefront believe that harnessing cutting-edge technologies like AI, machine learning (ML), and automation can improve freight forwarder workflows. This, in turn, ensures proven efficacy and enables increased scalability in the freight forwarding industry, ultimately driving accelerated productivity.
