Cubemetrix

The Trusted Source of Truth for Freight Dimensions Has Arrived

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Kerry Holmes, Cubemetrix | Logistics Transportation Review | Seaport Services Provider in ApacKerry Holmes, VP of Global Development
There has always been two versions of the truth in freight measurement. The shipper’s tape measure declares one set of dimensions. The carrier’s dimensioning scanner declares another. Each is convinced they are right — but the invoice tells a different story. What seems like a few inches of difference quickly becomes a second bill, an unrecoverable cost in many instances and a disagreement between shipper and carrier.

Cubemetrix was built to end that divide.

Developed by Australian innovators with over 100 years of freight dimensioning expertise combined, Cubemetrix delivers one trusted standard for measurement.

It consists of three components—the Cubetape handheld device, wearable data hub and the CubeX software. It easily integrates with scales also. Cubetape captures dimensions electronically and integrates them directly into ERP, billing and transportation systems via Bluetooth. Delivered through a Dimensioning-as-a-Service (DaaS) model, the solution provides audit-ready accuracy from the moment freight leaves the dock.

“We offer one measurement, one record, one version of the truth that keeps shipments compliant and invoices predictable,” says Kerry Holmes, VP of Global Development. “With us, accuracy becomes automatic with no manual entry, mismatched numbers or surprise re-invoices and having the ability to capture freight images on the wearable mobile data hub eliminates debate over damages.”

Nowhere is precision more critical than in the U.S., where the National Motor Freight Traffic Association (NMFTA) has introduced stricter dimensioning and classification rules, turning accuracy from a best practice into a business mandate. In this environment, precision isn’t just about avoiding penalties but about creating confidence across every shipment. Cubemetrix delivers that assurance with a certified record trusted by both shippers and carriers. For the entire logistics ecosystem, it marks the end of guesswork and the beginning of a common language for measurement.

What makes Cubemetrix powerful is the precision built into every measurement. Dimensions are captured to within two millimeters, meeting NMFTA’s strict standards and carrying dual certifications from the National Type Evaluation Program (NTEP) in the U.S. and the Organization Internationale de Métrologie Légale (OIML) globally. That assurance means the data doesn’t just serve the warehouse floor; it stands up in audits, regulatory reviews and carrier billing. Each shipment leaves the dock with confidence on both sides, transforming what used to trigger disputes into predictable margins for shippers and faster reconciliation for carriers.
  • We offer one measurement, one record, one version of the truth that keeps shipments compliant and invoices predictable. With us, accuracy becomes automatic with no manual entry, mismatched numbers or surprise re-invoices and having the ability to capture freight images on the wearable mobile data hub eliminates debate over damages.


Adoption is designed with flexibility in mind. With the DaaS model, shippers no longer need to invest thousands of dollars up front. Instead, they lease the bundle at a fraction of the cost. It is a flexible, low-barrier way to comply with new NMFTA rules, prevent costly re-invoices and maintain customer trust, while lowering upfront costs by as much as 90 percent.

Numbers show the impact Cubemetrix is already making in the market. One global carrier deployed Cubemetrix as a revenue protection tool, recovering $1.5 million in annual revenue that had been slipping away. A major U.S. e-commerce retailer, shipping thousands of items daily, used the solution to align freight charges more accurately, saving over $2 million per year. In both cases, the return on investment was achieved in days, not months; proof that certified dimensioning delivers measurable results from the start.

Behind Cubemetrix is Parceltools, whose dimensioning technology is trusted in 91 countries across the globe. Years of solving disputes, protecting margins and navigating regulations in those markets have built a depth of understanding that few companies can claim. It is also backed by more than $2 million in R&D, a level of investment that underpins Cubemetrix’s certified precision and global trust.

The result is more than compliance. Cubemetrix transforms freight dimensioning into a strategic asset. Shippers gain protection from costly re-bills, carriers receive trusted data and both sides strengthen the partnerships that keep supply chains moving. What once created friction now fuels efficiency, trust and competitive advantage.

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Company
Cubemetrix

Management
Kerry Holmes, VP of Global Development

Description
Cubemetrix delivers one trusted standard for measurement. It consists of three products, the Cubetape handheld hardware device, wearable data hub and the integrated CubeX software. Cubetape captures freight dimensions, weight and images electronically and integrates them directly into ERP, TMS and other business systems via Bluetooth.