Freight brokers are a critical piece of the supply chain puzzle. For navigating and streamlining complex logistical processes, shippers require the expertise of a forward-thinking freight broker with digital maturity and a vast network of credible carriers.

BM2 Freight Services, a tech-centric, truckload-focused freight brokerage and shipping solutions provider, connects great shippers with the most reliable carriers. From full truckload (FTL), less than truckload (LTL), flatbed and refrigerated freight to expedited shipping, BM2 offers a broad spectrum of services through its expansive network of trusted carriers in the U.S. and Canada.

Since its inception, it has exemplified excellence through integrity, customer-centricity and top-tier services that both shippers and carriers can count on. It is these values that fuel the company’s success, making it a $100 million business trusted by some of the tier-one shippers and Fortune 500 companies.

Adaptability is another attribute BM2 is known for. In the last few years, significant challenges, especially in terms of costs and capacity, impacted shippers and carriers. To shield customers from erratic pricing shocks and capacity crunches, BM2 strategically pivoted its focus on competitive pricing and investments in cutting-edge technology.

Technology plays an integral role in BM2 freight’s operations. A robust analytics software is implemented to streamline the RFP process and make intelligent, data-driven pricing decisions. Key performance indicators (KPIs) are also a crucial component. Gauging performance against specific targets like on-time pickup/delivery, tracking and traceability, compliance and zero claims enables the team to consistently deliver the best solutions.

“We make sure we meet our customer’s objectives and KPIs, ensuring alignment with their goals and fostering long-lasting relationships. We’ve been able to do that across the board,” says Zane Wolford, Sales Manager at BM2 Freight Services.

With a state-of-the-art, customizable transportation management system (TMS), BM2 incorporates different capabilities like real-time tracking and tracing visibility, EDI integrations and API capabilities. Shippers can either log directly into the TMS platform to book their LTL shipment or coordinate with BM2’s dedicated specialist, who handles everything from booking, pricing and quoting to accessorial disputes, relieving them of the burden of complex LTL processes.

At the heart of all its operations lies an undeterred focus on the customer and their unique needs. Quarterly and monthly reviews are conducted with the top 30 accounts to foster open and transparent communication. This proactive engagement helps the team better understand client needs, identify gaps, and enhance and tailor their services accordingly.

In one instance, BM2 created effective business intelligence reports to provide daily updates for a cross-border shipment to one of its clients. The team used MacroPoint tracking internally to precisely track the location of the shipment, which was not possible with the client’s tracking tool. The client was notified of the exact location of their shipments every 15 to 30 minutes, enhancing visibility and operational efficiency. This level of commitment to client satisfaction is reflected in every project the company undertakes.

Beyond technology and processes, the company takes immense pride in its people. It has recruited dedicated subject matter experts, ensuring the team is equipped with the right skills to meet industry demands. With a strong foundation in place, BM2 is continuously building on its strength and expanding its horizons.

Grounded in transparency, accountability and intention, BM2 has positioned itself as a leader in the logistics and transportation industry. Staying focused on its client-centric ethos and dedication to delivering top-notch solutions, it looks forward to innovation and growth, never losing sight of the fundamental qualities that have brought it this far.