Transportation Planning to Overcome Challenges

Logistics Transportation Review | Friday, June 05, 2026

FREMONT, CA: Supply chain disruption is easing as demand slows. Still, chokepoints persist, and costs keep soaring. From labor shortages to downstream congestion, higher parcel and LTL rates, and sanctions on Russia, shippers need help with forecasting, strategy, and carrier relationships to stay afloat.

Here are some key transportation concerns in the transportation planning industry.

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Supply shortages: Inflationary pressures and uncertainty about a pending recession have put consumers in a defensive crouch. For shippers, the lull offers breathing room to process order backlogs, replenish inventories and retrieve stranded freight. Still, transportation challenges are far from over. Across modes, carriers discount rates to keep assets and equipment utilized, even as downstream capacity remains tight in places and warehouses and store locations face ongoing worker shortages and limited receiving hours. Drivers wait longer to load and unload, while freight backs up at warehouses and loading docks waiting for delivery. That added dwell time costs money.

Sustainability: Manufacturers and retailers face growing pressure from customers, shareholders, and regulators to support environmental, social, and governance (ESG) goals, and they, in turn, lean on transportation providers to reduce vehicle fuel consumption and emissions. Failing grades can mean reputational damage and lost business. There's a potential competitive advantage for carriers and 3PLs participating in green initiatives. Limited electric vehicle range and a lack of adequate charging station networks over large distances mostly restrict EVs and clean-fuel vehicles to the last mile.

Rising LTL costs: Less-than-truckload (LTL) occupies a sweet spot in the trucking market. Initially catering to smaller, palletized loads of industrial freight, LTL's nimble model of centralized consolidation and deconsolidation of loads from multiple shippers has also served less time-sensitive e-commerce needs well. LTL carriers have been disciplined in balancing their cargo mix between higher-value industrial moves and B2C business with low inventory volatility for a stable revenue stream. Market share is highly concentrated in the top eight carriers; the capital-intensive network structure of drivers, trucks, and consolidation facilities keeps out new market entrants. Truck and labor shortages, mergers, acquisitions, and bankruptcies have further tightened capacity.

E-commerce: B2C omnichannel e-commerce has increased many shippers' reliance on leading parcel carriers, FedEx and UPS. The higher cost of time-definite delivery and dealing with more and smaller orders has sometimes overwhelmed the two carriers as much as their customers.

Dimensional-weight (DIM) zone pricing adds cost and complexity to pricing. Tight space has led to capacity allocation and customer and peak surcharges if allocations go overboard. Worker shortages contribute to peak service issues for the two carriers, while higher wages increase rates. Cobbling together reliable parcel alternatives using the US Postal Service and local delivery services remains challenging.

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