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Logistics Transportation Review | Wednesday, February 15, 2023
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MGO will employ BlueCherry's capability to optimize operations and time-to-market for The Messi Brand, a premium brand of lifestyle items inspired by soccer icon Leo Messi.
FREMONT, CA: “MGO faced a familiar challenge in its need to shorten rotation cycles for marketplaces like Shopify but weren’t sure where to start. It’s a great example of why it’s so important for organizations in similar positions to partner with companies like CGS BlueCherry, which understand the subtleties and nuances of the fashion and apparel industry,” says Paul Magel, CGS president, Application Solutions business. MGO Global, a performance-driven lifestyle brand portfolio company, has selected CGS's award-winning and industry-leading BlueCherry® Enterprise Suite for its end-to-end ERP and warehousing/logistics management. MGO will rely on the ingenuity and knowledge of CGS to optimize its operations and generate business-growing insights.
“We’re thrilled to welcome MGO into our customer portfolio and look forward to helping them achieve an accelerated return on investment as it diversifies its customer touchpoints,” adds Magel.
Manufacturers and retailers tasked with producing, sourcing, and delivering products face significant difficulties meeting the current fashion and apparel industry's needs. Brands such as MGO are tasked with providing the greatest quality products to their clients, regardless of their location; therefore, supply chain transparency is essential to its success. As part of its go-to-market strategy, BlueCherry's digital platform will permeate MGO's supply chain operations to digitize, collect, and validate vital information that will be used to understand and inform MGO's decision-making processes.
"Our top priority is to meet and exceed customer demands through design and delivery of high-quality products using the finest materials. Of equal importance is the accessibility of our goods by ensuring they are available when and where our customers are," says Maximiliano Ojeda, co-founder, Chairman, and CEO of MGO Global, Inc. "In seeking a technology partner to offer us a high level of visibility into our global supply chain, we required a company that understood our industry, had the technical innovation to support our goals, and possessed the expertise to successfully manage it. For these and future supply chain needs, BlueCherry met and exceeded our expectations."
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