E-commerce in the U.S. is entering a disciplined phase of growth where efficiency, predictability and cost control now shape competitive advantage. Retailers face higher inventory costs driven by trade policy shifts and rising fulfillment expenses amid growing demand for domestic warehousing. Transportation rates continue to change as major carriers like FedEx and UPS adjust pricing models, while digital advertising costs increase as competition for online attention intensifies. At the same time, consumer expectations for low prices, fast shipping, and accurate delivery dates continue to escalate. As parcel-carrier consolidation accelerates, many retailers are confronting a growing gap between what legacy freight-oriented systems can provide and what modern e-commerce demands. This widening gap has elevated the importance of alternative carrier networks and positioned OnTrac as a central player in the next phase of parcel delivery. The company reaches a delivery network of more than 75 percent of the U.S. shoppers, with delivery up to 2 days faster and significantly lower costs than traditional carriers. For retailers, that scale allows them to move beyond regional and gig networks and adopt a truly scaled alternative carrier as a core part of their last-mile delivery strategy. “In the past year, we have witnessed dramatic change in the parcel industry with carriers exiting and partnerships dissolving,” says Vijay Ramachandran, VP of marketing, product strategy and marketplaces. “As a result of this chaos, exacerbated by punitive rate increases and slowing service standards from the legacy national carriers, we are seeing unprecedented demand for our ecommerce delivery services.” A Delivery Partner Built for Today’s Retailer OnTrac operates as the #1 alternative carrier network dedicated exclusively to residential e-commerce delivery in the U.S. The company works with enterprise retailers, direct-to-consumer brands, marketplace sellers, small and mid-sized businesses, and third-party logistics providers. Today, eight out of 10—and 400 of the top 1,000—ecommerce retailers use OnTrac’s services. For many of these customers, OnTrac functions as the primary carrier, a role rarely held by alternative carriers. The company aligns its account teams and operating model with how digital businesses grow. Dedicated e-commerce specialists work with customers on network design, shipping strategy, and long-term scale, positioning delivery as a strategic growth lever rather than a fixed constraint. Built for Speed and Scale Retailers experience the impact of the OnTrac model through advantages that influence how quickly orders move, how widely they can be delivered, and how easily operations adapt to changing business needs.