The Perfect Storm and the Great Equaliser

The Perfect Storm and the Great Equaliser

Logistics is the necessary evil that permits global trade. As with all evils, businesses want to minimise Logistics costs (e.g. price, transit times and emissions) in order to maximise their gains from trade.

Another necessary evil is politics. While the world needs politics to function, we must not forget that whether its because the road to hell is paved with good intentions, or that power corrupts, in todays postmodern world, politics ALWAYS overrules economics. And most other forms of logic.

The near global Covid lockdowns are a case in point, limiting supply of Logistics capacity, driving an eCommerce driven demand boom, at a time when inventories were low after decades of just-in-time cost cutting and a decade of limited post-financial crisis investment in Logistics assets, people and technology.

Unnecessary wars are another, with subsequent sanctions cutting off key commodities exporters from major markets, disrupting supply chains and driving inflation.

The consequences of these political decisions, whether well intended or not, have reverberated around the world. For the first time in decades, stagflation is rearing its ugly head, and the number of people facing acute hunger is set to double to 265 million by end 2022.

To make matters worse, with the weaponisation of the global reserve currency against Russia, a schism is forming between the Western Bretton Woods financial system and an emerging Eurasian Commodity Standard system. Is the sun setting on Petrodollar dominance? How will that impact global trade and human and economic development?

With the USA, China, Europe and Russia seemingly hell bent on creating a Perfect Storm for global trade, any reasonable business needs to assume that price stability and delivery reliability are no longer the norm. How do businesses with global supply chains cope with a new volatile and unpredictable geopolitical normal?

For some shippers, vertical integration, pioneered by shipping lines that decades pursued ago established container terminal and 3/4PL divisions, was part of the answer to a tight supply/demand environment.

In 2021 American Eagle Outfitters acquired Quiet Logistics and AirTerra, bringing Logistics capabilities in-house. In early May 2022 Shopify announced the acquisition of Deliver for $2.1 billion. Amazon has become one of the worlds largest Logistics Service Providers (LSP), now controlling a fleet of 100+ cargo planes, and even chartering container ships to cope with the Covid supply/ demand imbalance.

While vertical integration may have helped some shippers secure supply during the Covid lockdown crunch, its hardly an option for most shippers around the world, who have no interest in becoming an LSP. And will vertical integration make sense in a stag flationary environment, as cost cutting becomes King?

Thankfully, Technology is the Great Equaliser. Also in Logistics. Across the business cycle.

With existing technology, recently brought to market by startups around the world, the data now flows across business processes in integrated workflows. Shippers and LSPs can access real time prices, secure capacity, arrange financing and maintain cargo visibility.

“With existing technology, recently brought to market by startups around the world, the data now flows across business processes in integrated workflows. Shippers and LSPs can access real time prices, secure capacity, arrange financing and maintain full cargo visibility”

From first to last mile, exceptions (delays) can be handled automatically, with cargo rerouted by machine learning algorithms that mimic the choices a human operator would make, just much faster and with an exhaustive decision base.

Shippers and LSPs of all sizes “ not just the big players “ are now able to develop end-to-end digital business models that can tailor their services to take their customers specific cost/quality/ESG preferences into account. Technology allows businesses to significantly improve labour, capital and energy efficiency. Even the long tail of small business that don’t have impressive IT budgets.

The digital transformation of the Logistics sector has just begun, and Logistics Technology (LogTech), providing opportunities to improve quality and reduce cost, is a relatively recession-proof market for venture capital.

There has never been a better time to invest in LogTech, whether as a Shipper, LSP or Investor.

Weekly Brief

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