Looking back over five decades in this business, I often reflect on what has truly changed. We have replaced the typewriter with laptops and the rotary dial telephone with mobile devices, but what real innovations have we seen?
The almost useless paper AWB is, for me, the most glaring example of an industry that resists change. We designed a process over a decade ago that would have virtually eliminated it, yet it was never adopted. Why?
“Air cargo is crucial to the global economy every day, not just during crises like SARS and COVID-19. Without it, the world would be a very different place”
CIMP messaging, if my memory serves me correctly, began in the 1980s. A decade or more later, CXML emerged but was not widely adopted. Now, the latest innovation is ONE Record. I don’t claim to understand ONE Record fully, but I sincerely hope it will be adopted more widely than CXML. I hope it truly represents innovation, not just another electronic messaging system, and that it will help us finally enter the digital era I’ve heard so much about. We still struggle, at times, to get simple FWB/FHL messages sent, often requiring threats of financial penalties to ensure compliance. Again, why?