NOVEMBER - DECEMBER 2025 LOGISTICS TRANSPORTATION REVIEW9 2) Change is hard, embrace it: Even after finding the right technology, that's when the real work begins. Implementation, integration, retiring old systems, and training take significant resources in terms of people and time. Identifying processes that could change individual users' daily practices must be coupled with their buy-in to find success. 3) Remain flexible and be resilient: There is no secret that new technologies are being advanced at an exponential rate. Commitment on this journey means that solutions identified today may not be the right solution for tomorrow. Finding and adopting new technologies require commitment. There will be a cost (in many different forms) to embracing digitalization and automation into your organization. Are you ready for them?4) Find out when to sprint while racing in a marathon: A standout challenge that my team has experienced is finding ways to sprint in terms of adopting new technologies in an environment where there are shrinking resources while also playing the long game in terms of sustaining the overarching goal of digitalization. This is certainly not a comprehensive list and a simple Google search can find many relevant opinions on the topic. But when asked to write on the subject, I felt this showcased the relevant learnings I have gained throughout my career. I hope others can explore these ideas further as they pursue their own digitalization and automation paths. LABOR SHORTAGES, DRAMATIC DEMAND SHIFTS, AND QUESTIONABLE GLOBAL GEO-POLITICAL STABILITY HAVE ADDED FUEL TO THE FLAME WHERE DIGITALIZATION AND AUTOMATION HAS SEEMINGLY SHIFTED FROM A "NICE TO HAVE" BENEFIT TO INCREASE EFFICIENCIES AND REDUCE COSTS AND INSTEAD TO A REQUIREMENT IF ORGANIZATIONS WANT TO STAY COMPETITIVE.
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