LOGISTICS TRANSPORTATION REVIEW8 NOVEMBER 2023OPINIONIN MYBy Kayla Baurenschmidt, Director - Supply Chain, Exceldor, coopérative avicoleThe rise and fall of turkey demand at seasonal peaks, coupled with the ever-growing demand for chicken products in the food service and retail sectors, certainly leaves a lasting impression on the logistics of housing and the movement of products. However, the market volatility during recent years between Covid-19, Highly Pathogenic Avian Influenza (HPAI), convoys, fluctuating fuel surcharge adjustments, and force majeure events have tested Exceldor's resiliency like no other. Due to the unprecedented volatility in the marketplace, leaders in the industry have been challenged to identify and enforce strategic and creative opportunities, especially where managing freight is concerned, all in an effort to ensure customers' expectations are not only met but exceeded. Where market rates for transportation have fluctuated and increased significantly, we pride ourselves on maintaining and driving delivery excellence with our teams pushing to maintain an open, communicative, and transparent approach with our partners. The Exceldor team works diligently to analyze outbound shipping patterns LOGISTICAL CHALLENGES FACING THE MEAT INDUSTRY WITH FLUCTUATING DEMANDKayla Baurenschmidt
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