NOVEMBER - 2022LOGISTICSTRANSPORTATIONREVIEW19 Since our inception in 1991, our business operations have been built around customers' success, and we treat each of them as top priorities in our daily operationsreliability. This stands as a testament to Lau's vision to build a corporate culture that augments CNL's business operations and supports its future development. In addition, he runs corporate training and workshops for management teams, reminding them about the significance of delivering high-standard services to clients and striving for continuous improvements. During the pandemic, CN Logistics initiates customer improvement programs to mitigate their business risk. To review and revamp production plans, transform, and apply different transport modes to ensure continuous availability of all necessary resources, the company is always willing to upscale its infrastructure or warehouse capacity at any time. Unlike others, CNL serves as a unique logistics service provider that does not limit itself to ordinary services; instead, it provides tailor-made services that cater to clients' varying needs. This makes CNL a business partner rather than a mere service provider.To achieve this, Lau has written his own 20 precepts, in which the number 18 precept says, "The demands of work are different from the demands of study. While 60 percent might be a passing grade and 80 percent a distinction at school, 99 percent is also a failure at work. Only 100 percent is good enough." This represents Lau's and his company's core business philosophy--we should always aim at excellence and excellence implies no compromise.As a strong believer in technology, Lau better knows the significance of embracing modern technologies to enhance visibility throughout the supply chain. As a result, he invested in various technology solutions and developed Transport Management Systems (TMS), Warehouse Management Systems (WMS), and Operation Management Systems (OMS) to support the international freight business and local distribution logistics. Not just that, CNL is one of the few shippers that has developed internal IT systems to provide on-time and efficient logistics services. With the self-proprietary systems, the company can connect its internal systems with clients' eCommerce platforms, Enterprise Resource Planning (ERP) systems as well as courier management software, to provide seamless supply chain management services to their daily operations, saving labor costs and enhancing the efficiency of operations. In the future, the company aims to expand the service scope through continuous technology advancement to achieve a better customer experience. To build portfolio resilience against any business cycle, CN Logistics acquired Allport Cruise Services (ACS) in early 2022 and entered cruise logistics to diversify the revenue stream and cater to the rebound post-COVID era. Leveraging its existing global resources, expertise in premium food, beverage, and wine verticals, and the additional competencies and international network after acquiring ACS, CNL is in the next stage to promote and further develop its cold chain business to cater to the growing market demand.CN Logistics will also put more resources into eCommerce development including the launch of PJFWines and CNShip4Shop, an online marketplace of fine wine for China customers and a Business-to-Consumer (B2C) platform to provide international groupage solutions to customers in 12 Asia regions respectively. These help the company create synergies with existing business while also transforming from a B2B logistics partner to the B2C Asia market enabler.
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