JUNE - 2023LOGISTICSTRANSPORTATIONREVIEW19 billion in damages every day it continued2. The lack of inter-organizational connectivity and data-driven analysis during and after Ever Given got stuck continuously demonstrated that the industry is bloated with oversized, slow-moving giants and ready for nimble experts who leverage modern technology and pragmatically attack real problems. Notable Recent Events · Logistics Unicorn FourKites acquired the SAP challenger Haven (comical) to later find out that: "Our analysis has revealed that Haven modules are one of our highly unprofitable product lines." CEO Elenjickal said in an email. "It is costing us almost $50/container to serve the documentation module and we are not seeing willingness by BCO's to pay anywhere close to covering the costs. With that said, we are sunsetting the Haven booking and documentation modules this year". · TradeLens, a Maersk-IBM collaboration (best in class) throws in the towel: "TradeLens was founded on a bold vision for global supply chain digitization as an open and neutral industry platform. This vision is centered on the ability to enable true information sharing and collaboration across a highly fragmented industry globally. Unfortunately, such a level of cooperation and support has not been possible to achieve now and A.P. Moller - Maersk (Maersk) and IBM have announced the discontinuation of the TradeLens platform." · Southwest fails and tech is the scapegoat: "While most carriers were plagued by winter storms over the holiday weekend, only Southwest was forced to cancel a majority of its trips, pointing to systemic scheduling issues that have plagued the airline for years." What a joke, scheduling issues in 2022? Get out an excel sheet and have a war room ­ don't rely on the toxic standards of airline schedules as they are about as intuitive as the corporate policies that don't let their customer service people give logical assessments on go/no-go and default to their scripts. In short, we are experiencing disruptions that are not only here to stay but are going to be increasingly more unpredictable. For logistics veterans, these recent challenges are nothing new. However, we saw a large influx in interest in this space and then a rapid decline. There were a few fish dinners served, but too few learned how to fish. NNR's Drive for a Frictionless Customer Experience NNR operates with the word OMOTENASHI as our root, which was brought to a global stage by the 2020 Tokyo Olympics. By thinking from the client's point of view, making sure every aspect of the experience connects smoothly, and treating every interaction with respect, we aim to make the full business cycle as frictionless as possible. To achieve this, we have launched NNR Connect, a state-of-the-art client portal for all business needs. Its amazing connectivity across the logistics experience highlights our commitment to continuously serve the customer better and save them time, energy, and mind. In addition, we gathered more than a dozen industry experts and connected professionals and published one of the first books on this exact topic. Aptly titled The Digital Transformation of Logistics: Demystifying Impacts of the Fourth Industrial Revolution, we outline many more industry examples and technological impacts, as well as how they would change the world, your world, moving into the future. The book is out now through our publishers Wiley and Amazon! The cataclysmic dominos of The U.S. - China trade war, Covid, the Suez Canal incident, and capacity crunch/price escalation are all marker events to the tipping point of 4IR adoption and technological innovationSean Tang
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