APRIL - JUNE, 2019LOGISTICSTRANSPORTATIONREVIEW.COM 19Our solution offers the best possible user experience for both the shippers and carriersBoris Pevzner, Co-Founder & Presidentinefficiently through brokers, over 30% of today's truck miles haul nothing but air ­ which is inefficient and clearly not great news for the environment. Felix and I envisioned a platform that would act as the one space to cover the entire shipment process from quotes and booking all the way to safe delivery and supply chain data analytics."How is Carggo doing that?"Through Digital Logistics and Platform Thinking," is Mr. Pevzner's concise reply. Digital Logistics and Platform Thinking - Carggo to the RescueIt is no coincidence that Felix Lyubashevsky founded Carggo in 2016. As a global entrepreneur who has successfully founded companies in the energy, transportation, and logistics sectors that have reached billions of dollars in market value, Mr. Lyubashevsky discovered that the US $700B trucking industry has been one of the slowest to think about tech solutions. And it was full of brokers who are incentivized to buy low and sell high, keeping the market dysfunctional and inefficient."Carggo's co-founders recognized logistics is built into every product in today's economy. Consumers want to bite into a juicy, fresh apple they ordered 30 minutes ago online. What many consumers don't stop to consider is that each bite of this apple has a bit of logistics within it," smiles Mr. Pevzner.It is Mr. Pevzner's appreciation for logistics and for what he calls `Platform Thinking' that has led him to be called the Henry Ford of IT. "A former client of mine called me that," laughs Mr. Pevzner, "I think it was his way of complimenting the effects of Platform Thinking on enterprises old and new." Mr. Pevzner went on to explain that Platform Thinking ­ a philosophy he developed while at MIT ­ can be applied to any B2B market. He stresses the importance of Fairness, Reliability, and Scalability."In my last venture (a seasoned entrepreneur, Mr. Pevzner previously founded and ran Collectrium, a digital platform for private art, that he sold to Christies in 2015), a platform was needed in the private art space to allow art dealers and art buyers to interface. It's hard to imagine, but the same concept applies to the trucking industry. We have disintermediated shippers and carriers and are providing them with a fair, reliable, and scalable way to connect and do business."We asked Mr. Pevzner for a demonstration of how Carggo's digital logistics platform is effectively cutting out the middleman to the benefit of shippers, carriers, and the trucking industry as a whole.`Digitizing Freight Shipping
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